Marketing Skills & Relationship Management
Develop the marketing, communication and relationship-management skills required to attract customers, build trust, create value and support sustainable business growth.
From Marketing Activity to Meaningful Customer Relationships
Overview
Successful marketing is no longer simply about promoting products and services. Organisations need professionals who understand customers, communicate value effectively, build relationships and convert opportunities into sustainable business results.
This practical programme equips marketing, sales, business development and customer-facing professionals with the skills required to understand customers, communicate compelling value propositions, build professional relationships and support business growth.
Why This Programme Matters
Organisations can invest heavily in marketing and still struggle to generate meaningful business results.
The difference often comes down to the ability to understand the customer, communicate effectively, build trust and manage relationships throughout the customer journey.
This programme helps participants move from transactional marketing to relationship-driven business development.
What You Will Learn
1. Modern Marketing Fundamentals
2. Customer & Market Understanding
3. Marketing Communication
4. Relationship Management
5. Sales & Business Development Skills
6. Customer Retention & Relationship Growth
Practical Outcomes
Participants will be better able to:
- Understand customer needs and market opportunities
- Develop customer-focused marketing strategies
- Communicate value propositions effectively
- Build stronger professional relationships
- Engage prospects more effectively
- Handle customer objections
- Identify business development opportunities
- Improve customer retention
- Strengthen customer loyalty
- Support revenue growth through relationship management
- Connect marketing activities to business objectives
Who Should Attend?
- Marketing Officers
- Marketing Managers
- Sales Professionals
- Business Development Officers
- Business Development Managers
- Relationship Managers
- Account Managers
- Customer Experience Professionals
- Customer Service Professionals
- Brand Professionals
- Product & Commercial Professionals
- Entrepreneurs and Business Owners
- Frontline Sales Personnel
- Professionals involved in customer and stakeholder engagement
INVESTMENT IN KNOWLEDGE
₦250,000 per participant
Your investment includes:
- Expert-led professional training
- Practical marketing and relationship-management exercises
- Real-world case studies
- Training materials and participant resources
- Training kit and souvenirs
- Tea break and buffet lunch throughout the programme
- Certificate of participation
- Networking with fellow professionals
- Access to the SPC Patterns Executive Community of 50,000+ managers and professionals
Why Learn From SPC Patterns Resources?
Practical. Relevant. Workplace-Focused.
SPC Patterns Resources combines practical business knowledge, experienced facilitators and workplace-focused learning to help professionals turn knowledge into measurable performance.
Our programmes are designed around the challenges professionals face in real business environments.
Ready to Build Stronger Customer Relationships?
Develop the marketing, communication and relationship-management skills required to attract customers, build trust, create value and support sustainable business growth.
Register your interest
Leave your details and our training team will contact you with the full outline, fees and available dates.