Developing and Implementing A Market Plan

Overview
A marketing plan is a comprehensive blueprint which outlines an organization’s overall marketing efforts. Developing a good marketing plan will help you identify and quantify costs, set price goals, determine potential price outlook, examine production and price risk, and develop a strategy for marketing your products and services offered to your customers. This comprehensive 2-day program will review the elements of marketing, including One-to-One, B2B, B2C, B2G, CRM, Research and Analysis tools, Distribution Channels and Pricing. You will learn how each element fits into the overall plan of a business and how to develop and execute your own plans.